Wine Enthusiast

Pairing Fashion and Wine – An Illustrated Guide

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Your Illustrated Guide to Pairing Fashion and Wine


Illustrations by Judith Van Den Hoek

Armani, Versace, Wang, Gaultier… We check out eight designers and find the wine that suits their style. Also, which fashion icons have turned to winemaking?

The Designer: Michael Kors

The Essence: Bold and sexy, accessible, casual comfort

The Wine: Lodi Zinfandel

The Essence: A true American success story, Zinfandel seemingly came out of nowhere to liven up our lives and wine glasses. Although some versions can come on a little strong—think Michael Kors on Project Runway—most bottles from Lodi are as easy and approachable as a Michael Kors handbag or summer dress. The bold fruit and strong acidity are ideal for meaty, smoky cookout fare, while some Zinfandels from Lodi would not be out of place at a refined dinner.

Fun Fashion Fact

 What wine goes with animal prints? The best answer may come from Italian designer Roberto Cavalli, who founded Cavalli Tenuta degli Dei with his son, Tommaso, who serves as its winemaker. Located in Panzano in Chianti, the winery produces two Toscana red blends and a Chianti Classico.

Stefano Sincini, CEO of the Italian luxury leather house Tod’s, owns Tenuta Pianirossi, a winery in Tuscany that houses an understated yet elegant agroturismo boutique hotel.


The Designer: Donatella Versace

The Essence: Strong yet elegant

Versace Fashion
Versace Fashion

The Wine: Priorat

The Essence: Massively structured with big, gripping tannins and ripe fruit flavors, yet characteristically elegant in strong mineral elements and spicy nuances, the wines of Priorat are great expressions of balanced opposites. The complex dichotomy—striking and edgy yet surprisingly graceful—echoes the designs of Versace, who partners a penchant for metals and bling with quality craftsmanship and overall harmony.

Fun Fashion Fact

Designer and style icon Coco Chanel was famous for the little black dress, but the House of Chanel diversified into red with the purchase of Bordeaux stalwarts Château Rauzan-Ségla, Château Canon and Ulysse Cazabonne. Chanel also acquired Napa Valley winery St. Supéry in 2015.


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