What to Pack For

What To Pack for A Last-Minute Trip To The Beach, The Mountains, The City

Scrambling to squeeze in one more vacation before school starts and/or the weather changes?  SheSpark pulled together three Youtube videos with quick and easy tips on what to pack for the beach, the mountains, and the city.   What To Pack For The Beach The keyword for beach packing: light. Light colors (dark colors absorb […]

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perfect manicure for mature skin

The Perfect Manicure for Mature Hands – Tips & Tutorials

You probably didn’t think much about the perfect manicure 20 years ago. In fact, all manicures are pretty much “the perfect manicure” with smooth, strong, bright fingernails and hands of youth. Twenty years later, you may not recognize your own mitts. Common complaints are: — Nail ridges and yellowing (or white flecks) — Brittle nails that easily chip […]

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Stop sucking straws

#StopSucking With The Hottest Accessory of 2018 (sponsored)

Plastic straws are going by way of the dinosaur thanks to the sea turtle and conscientious consumers. Seattle banned plastic straws this month and international behemoths from Starbucks to McDonald’s to Alaska Airlines introduced phase-out plans in the spirit of cleaning up our oceans and saving marine life.  Starbucks says it will eliminate one BILLION plastic […]

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pink tax promo

The Pink Tax Explained: Are Women Paying for Being Female?

You may have noticed a video going viral on your Facebook feed from a young woman who is calling out retailers/manufacturers on what’s known as “The Pink Tax.” The Pink Tax Explained In 2017, Megyn Kelly interviewed investigative correspondent Jeff Rosen on the TODAY show about how the Pink Tax works. It’s not really a […]

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fashionista-regan-mog

Fashionista Spotlight: The Modern Mother of the Groom

Congratulations… your son or daughter is getting married! You are no doubt filled with happiness and anticipation, yet at the same time might be wondering, what will I wear? Depending upon the wedding, you might need more than one dress to attend the rehearsal dinner, bridal shower and pre-wedding cocktail parties, not to mention the […]

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made in america brands

Celebrate July 4th: Try These Chic “Made In America” Brands by Women

“Made in America” isn’t just about flags, pickup trucks and Levi’s. We’re seeing more fashion brands run by women who embrace domestic design and production values.  SheSpark pulled a handful of fashionable, “Made In America”  brands that you can sport on Independence Day and every other day of the year. Don’t live in the US? No problem! These brands are […]

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over-40-social-media-stars

3 To Follow: Over-40 Social Media Stars You’ll LOVE July 2018

Over-40 social media stars Over-40 social media stars are getting more recognition and effectively changing stereotypes about how woman act, look, and feel during midlife.  SheSpark celebrates these stars by introducing them to you. Together, we spread the word and support each other in Positively Ageless Style! JOIN THOUSANDS OF WOMEN WHO FOLLOW & SUBSCRIBE TO […]

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Hot Weather Makeup

Hot Weather Makeup: Video Tutorials for Mature Skin

“Hot weather makeup” may seem like an oxymoron, but there are ways to achieve a long-lasting, beautiful makeup in summer heat.  Even on mature skin.  We found tutorials that help not just with application but with brand suggestions from over-40 beauty vloggers on Youtube. Let us know which makeup tips you like best and any […]

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fashionista spotlight eugenia hargrove

Over-40 Fashionista Spotlight: Eugenia Hargrove & The Age of Grace

We’re on the road again, darlings, traveling this time to central Pennsylvania (United States) to meet our next fashionista spotlight star. I’m honored to introduce you to the elegant, chic and talented Eugenia Hargrove. Eugenia’s natural sense of style is captivating and it’s easy to see why she started her blog, The Age of Grace. […]

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