Hot Weather Makeup

Hot Weather Makeup: Video Tutorials for Mature Skin

“Hot weather makeup” may seem like an oxymoron, but there are ways to achieve a long-lasting, beautiful makeup in summer heat.  Even on mature skin.  We found tutorials that help not just with application but with brand suggestions from over-40 beauty vloggers on Youtube. Let us know which makeup tips you like best and any […]

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style-rules-adapt-promo

How To Adapt When Your Style Rules Change

How do you adapt when your style rules change? Our favorite style YouTube team from Australia (Imogen Lamport and Jill Chivers) are back with another fun and informative video. Over-40 women experience many changes that affect the way we wear clothing. From child birth to menopause to divorce to simply aging, body and life events require a […]

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balloon pill obalon

Obalon’s “Balloon Pill”– A Weight Loss Solution You Can Swallow?

Is a “balloon pill” the answer for those who can’t lose the weight and keep it off? We asked Obalon’s Vice President of Marketing Lisa Metzner a number of questions; but first, let’s find out what the heck this balloon pill is all about. What is an Intragastric Balloon (IGB) and a Balloon Pill? In short, […]

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over-40 fashion

Over-40 Fashion: To Trend Or Not To Trend? (VIDEO)

Over-40 fashion can be tough to interpret and execute in today’s world.  Some women prefer to stay at the forefront of fashion trends. Others say they are tired of keeping up with the Kardashians and stick to classic styles or unique signature looks. No one is right or wrong, it all depends on your personality and attitudes. […]

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the perfect neckline

VIDEO: Balance Points and The Perfect Neckline

Balance points may be the reason you hate a crew neck t-shirt or love a laureate necklace.  But most of don’t know why we like one and not the other. Our friends Imogen Lamport and Jill Chivers explain what balance points are and how to use them for the perfect neckline. You’ll look and feel more […]

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real beauty

Video: Dove Teams Up With Shonda Rhimes for Real Beauty

We’re big fans of Dove’s on-going mission to help women celebrate their real beauty. They’ve taken it to a whole new level with the help of  Shonda Rhimes (she’s the 47-year-old showrunner for that little series called Scandal) as creative director for a series of short films created by Dove Real Beauty Productions. The first film features […]

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