portraits-of-midlife-women

Photographer Finds Keys To Life in Portraits of Midlife Women

It’s no secret that midlife women can get down on their appearance as they age. Studies show that age 40 is when women start taking less selfies than men, and 54 is the age women feel least satisfied with their bodies (read the full article “Do Midlife Women Have A Self Image Problem?” here). When Reva […]

Read more
Concealing under-eye circles

Video Tutorials: Concealing Under-eye Circles on Mature Skin

Concealing under-eye circles isn’t easy, especially as we age and fine-lines and wrinkles get in the way.  SheSpark did a little research and found three popular Youtube video tutorials that address just this issue for women over 40 (or over 35 as the case may be). One solution does not fit all, so find out […]

Read more
pink tax promo

The Pink Tax Explained: Are Women Paying for Being Female?

You may have noticed a video going viral on your Facebook feed from a young woman who is calling out retailers/manufacturers on what’s known as “The Pink Tax.” The Pink Tax Explained In 2017, Megyn Kelly interviewed investigative correspondent Jeff Rosen on the TODAY show about how the Pink Tax works. It’s not really a […]

Read more

Over-40 Makeup: Drugstore Bronzers That Work

It’s summer again and I want to be tan!  I know it’s bad for my skin.  But I also know… Everything looks better tan. To prevent more wrinkles from the sun, I wear my SPF.  I hate it, but I wear it.  I still get color, but not as much as I want. To fake […]

Read more
professional-bra-fitter-promo

Dressing Room Diaries of A Professional Bra Fitter

A professional bra fitter gets up close and personal with her clients.  When women shed their clothes for a fitting, we can also shed some of the armor that hides our emotional or physical frailties.  For that reason, the dressing room becomes much more emotional than most of us find on an average day at the office. […]

Read more
power brow dos and don'ts

The Perfect Brow: Dos & Don’ts from a Pro

We are all in search of the perfect brow, but is there such thing? In 2016, we talked with eyebrow specialist Karen Helton of Kiss N’ Makeup in Austin, Texas.  It became one of our most popular Pinterest pins, and with good reason. Karen’s brow expertise is known from coast to coast in the U.S., and […]

Read more
health and beauty benefits of cannabis

Video Feature: The Health and Beauty Benefits of Cannabis

It’s the question on many over-40 women’s minds: Are there health and beauty benefits of cannabis?  We snooped around YouTube and found a few videos that may answer some of your questions.  There are some pretty interesting products for women, and from the looks of it there will be a lot more coming down the […]

Read more
highlighting-tips-makeup

4 Highlighting Tips for the Over-40 Face

Easy highlighting tips that beat contouring any day by Audrey Stefanik (@cremescometrue) We’ve all seen the facial-highlighting and contouring maps.  With layers of dark and light makeup, you can minimize certain facial features and highlight others. But by following these maps, guess what else you’ll likely highlight:  WRINKLES. And that’s why I can’t with contouring. Instead of […]

Read more
inconspicuous consumption promo

The Rise of Inconspicuous Consumption & Its Effect On Fashion

I recently learned about inconspicuous consumption (IC) on my new favorite NPR program “Hidden Brain” hosted by Shankar Vedantam.  The show, provocatively titled “Never Go To Vegas, and Other Unspoken Rules of Being an A-Lister,” was irresistible.   Who isn’t curious about how to penetrate that exclusive and often elusive status? The answer wasn’t what […]

Read more

Get all the articles in one weekly email.

Join 1,000's of women who follow/subscribe to SheSpark. (We respect your privacy and offer easy optouts.)

Pin It on Pinterest