over-40-social-media-stars

3 To Follow: Over-40 Social Media Stars You’ll LOVE July 2018

Over-40 social media stars Over-40 social media stars are getting more recognition and effectively changing stereotypes about how woman act, look, and feel during midlife.  SheSpark celebrates these stars by introducing them to you. Together, we spread the word and support each other in Positively Ageless Style! JOIN THOUSANDS OF WOMEN WHO FOLLOW & SUBSCRIBE TO […]

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Hot Weather Makeup

Hot Weather Makeup: Video Tutorials for Mature Skin

“Hot weather makeup” may seem like an oxymoron, but there are ways to achieve a long-lasting, beautiful makeup in summer heat.  Even on mature skin.  We found tutorials that help not just with application but with brand suggestions from over-40 beauty vloggers on Youtube. Let us know which makeup tips you like best and any […]

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fashionista spotlight eugenia hargrove

Over-40 Fashionista Spotlight: Eugenia Hargrove & The Age of Grace

We’re on the road again, darlings, traveling this time to central Pennsylvania (United States) to meet our next fashionista spotlight star. I’m honored to introduce you to the elegant, chic and talented Eugenia Hargrove. Eugenia’s natural sense of style is captivating and it’s easy to see why she started her blog, The Age of Grace. […]

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4 Swimsuit Trends Designers Can Do Better for Women Over 40

Swimsuit trends have come a long way from, say, the 1990s. Swimsuit designers are doing a much better job of diversifying… One-piece suits are back in style, tankinis and high-waisted two-pieces abound. Plunging necklines and backs are sexy. Yet, there are a few trends happening right now that discourage women and make the shopping experience […]

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Kate Spade: 5 Things We Love About the Late Accessories Queen

Kate Spade An iconic name that represents fashionable designs and color schemes that bring joy and ease. So much so, that it seems unfathomable that at age 55, with a husband and 13 year-old daughter, she would take her life. How could a successful, inspiring woman who made millions so happy end up in a place so […]

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Swimsuit Trends 2018 That Over-40 Women Will Love

Swimsuit trends 2018 are getting more creative and diverse, which means more options for over-40 women (and women of all ages).  We found these three videos to help inspire you to change things up for your summer swimsuit wardrobe. See you at the pool! Try these summer festive drink recipes for your next pool party. […]

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Designer Spotlight: Jeanette Knittel Keeps It “Cool” with alvöru

Meet Jeanette Knittel and alvöru Jeanette Knittel has the “coolest” job title ever: Chief Cooling Officer. Jeanette is the solopreneur behind alvöru, a company whose clothing line helps women combat hot flashes and night sweats. alvöru (pronounced “all-vu-ru”) is Icelandic for “real,” which plays into the company’s tagline: “real women. real comfort. real cool.” As our […]

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How To Adapt When Your Style Rules Change

How do you adapt when your style rules change? Our favorite style YouTube team from Australia (Imogen Lamport and Jill Chivers) are back with another fun and informative video. Over-40 women experience many changes that affect the way we wear clothing. From child birth to menopause to divorce to simply aging, body and life events require a […]

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thea-wood-tedx-talk

Thea Wood TEDx Talk – On Stage and Behind The Scenes

SheSpark’s co-founder Thea Wood recently took to the stage for her TEDx Talk “What Is YOUR Style Profile?” in Austin, Texas. She covers what Style Profiling is and why it’s so important to create an intentional Style Profile in today’s visual society. There are also a few tips on how to manipulate your style profile […]

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Video: Top 10 Fashion Trends, Designers, Movie Moments of All Time

Deciding on the Top 10 fashion trends, designers, and movies of all time is a daunting task. And HIGHLY subjective. So, SheSpark editors defer to these YouTubers who went the extra mile and compiled their favorites into a bit of eye candy for the rest of us. Don’t agree with their choices? Have others who […]

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