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4 Ways to Intentional Sleep-Storming and Why It Works

Sleep-storming is a form of brainstorming that puts productive use to your down time. The act of coming up with great ideas while sleeping is scientifically coined “structured unconscious generative ideation”– but it sure is easier to say sleep-storming. Sleep vs. Work Terminology aside, the intentional act of solving problems while snoozing is something that more […]

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Videos: 3 Ways To Relieve Joint Pain – An Holistic Approach

3 Ways to relieve joint pain when your middle-aged bod is screaming at you. Many of us experience increased joint pain when we hit the over-40 mark. It creeps into your life slowly, requiring a few modifications to your lifestyle: — Buying 2.5″ heels instead of 4″ heels — Walking, not running, the trail — Massaging […]

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How to Stay Relevant in the WorkPlace: 3 Takes from Over-40 Women

How to Stay Relevant in the WorkPlace: 3 Perspectives from Over-40 Women By Holly Caplan Turning 40 can be hard for women. It is a defining moment. It’s a moment that lets you know you have officially arrived at middle age and there is no turning back to your younger years. Your 40s is the time […]

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Designer Spotlight: Beth McElhaney Jewelry

Beth McElhaney lights up a room with her sparkling personality and colorful jewelry designs known collectively as Personal Adornments Jewelry (or Beth McElhaney Jewelry).  This Austin, Texas designer sells her jewelry through PersonalAdornmentsJewelry.com, her Facebook page, and seasonal jewelry shows, bazaars, and art festivals. I first met Beth when preparing for fashion photo competition for Fashion X […]

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5 Reasons Rachel Zoe and Hillary Kerr Are Badass Entrepreneurs: SXSW 2018

Rachel Zoe, 46, and Hillary Kerr, 37, lead the way in early adoption and innovation in the fashion industry.  So, it’s no surprise that South by Southwest asked them to speak on the topic “Adaptability in Fashion’s Changing Landscape” in Austin, Texas for the 2018 conference. Coincidentally, Austin is where Rachel Zoe got her first big break […]

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Over-40 Fashionista Renia Jazdzyk Knows How To Layer

Over-40 Fashionista Spotlight Renia Jazdzyk of Ven’s Wife Style This Fashionista Spotlight is brought to you by Inside Out Style. Have you ever found yourself wondering if you had anything in common with a woman from across the pond? I know, me too! The truth is that fashion has the power to unite women around […]

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Madison Reed Celebrates REAL Women Over 50

SheSpark first “met” Madison Reed, a prestige hair color brand, at a midlife blogging conference in Las Vegas in 2016.  What happened in Vegas DID NOT stay in Vegas.  We’ve had our eye on this AMAZING company ever since. Madison Reed started with a simple mission: To create a luxurious hair color made with ingredients you can […]

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4 Highlighting Tips for the Over-40 Face

Easy highlighting tips that beat contouring any day by Audrey Stefanik (@cremescometrue) We’ve all seen the facial-highlighting and contouring maps.  With layers of dark and light makeup, you can minimize certain facial features and highlight others. But by following these maps, guess what else you’ll likely highlight:  WRINKLES. And that’s why I can’t with contouring. Instead of […]

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The Rise of Inconspicuous Consumption & Its Effect On Fashion

I recently learned about inconspicuous consumption (IC) on my new favorite NPR program “Hidden Brain” hosted by Shankar Vedantam.  The show, provocatively titled “Never Go To Vegas, and Other Unspoken Rules of Being an A-Lister,” was irresistible.   Who isn’t curious about how to penetrate that exclusive and often elusive status? The answer wasn’t what […]

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