Hot Weather Makeup

Hot Weather Makeup: Video Tutorials for Mature Skin

“Hot weather makeup” may seem like an oxymoron, but there are ways to achieve a long-lasting, beautiful makeup in summer heat.  Even on mature skin.  We found tutorials that help not just with application but with brand suggestions from over-40 beauty vloggers on Youtube. Let us know which makeup tips you like best and any […]

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fashionista spotlight eugenia hargrove

Over-40 Fashionista Spotlight: Eugenia Hargrove & The Age of Grace

We’re on the road again, darlings, traveling this time to central Pennsylvania (United States) to meet our next fashionista spotlight star. I’m honored to introduce you to the elegant, chic and talented Eugenia Hargrove. Eugenia’s natural sense of style is captivating and it’s easy to see why she started her blog, The Age of Grace. […]

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4 Swimsuit Trends Designers Can Do Better for Women Over 40

Swimsuit trends have come a long way from, say, the 1990s. Swimsuit designers are doing a much better job of diversifying… One-piece suits are back in style, tankinis and high-waisted two-pieces abound. Plunging necklines and backs are sexy. Yet, there are a few trends happening right now that discourage women and make the shopping experience […]

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Kate Spade: 5 Things We Love About the Late Accessories Queen

Kate Spade An iconic name that represents fashionable designs and color schemes that bring joy and ease. So much so, that it seems unfathomable that at age 55, with a husband and 13 year-old daughter, she would take her life. How could a successful, inspiring woman who made millions so happy end up in a place so […]

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Unleash Your Female Intuition: Amy White Teaches Us How

Learning How to Tap into Your Female Intuition Amy White hasn’t always spoken about being an intuitive and medium. In fact, she has denied a big part of herself for years. Limited societal and family beliefs (not to mention successfully working in corporate) is not an environment to be portraying an intuitive. After walking away from corporate […]

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Swimsuit Trends 2018 That Over-40 Women Will Love

Swimsuit trends 2018 are getting more creative and diverse, which means more options for over-40 women (and women of all ages).  We found these three videos to help inspire you to change things up for your summer swimsuit wardrobe. See you at the pool! Try these summer festive drink recipes for your next pool party. […]

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Designer Spotlight: Jeanette Knittel Keeps It “Cool” with alvöru

Meet Jeanette Knittel and alvöru Jeanette Knittel has the “coolest” job title ever: Chief Cooling Officer. Jeanette is the solopreneur behind alvöru, a company whose clothing line helps women combat hot flashes and night sweats. alvöru (pronounced “all-vu-ru”) is Icelandic for “real,” which plays into the company’s tagline: “real women. real comfort. real cool.” As our […]

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How To Adapt When Your Style Rules Change

How do you adapt when your style rules change? Our favorite style YouTube team from Australia (Imogen Lamport and Jill Chivers) are back with another fun and informative video. Over-40 women experience many changes that affect the way we wear clothing. From child birth to menopause to divorce to simply aging, body and life events require a […]

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Over-40 Makeup: Drugstore Bronzers That Work

It’s summer again and I want to be tan!  I know it’s bad for my skin.  But I also know… Everything looks better tan. To prevent more wrinkles from the sun, I wear my SPF.  I hate it, but I wear it.  I still get color, but not as much as I want. To fake […]

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