Rachel Zoe and Hillary Kerr 2 promo

5 Reasons Rachel Zoe and Hillary Kerr Are Badass Entrepreneurs: SXSW 2018

Rachel Zoe, 46, and Hillary Kerr, 37, lead the way in early adoption and innovation in the fashion industry.  So, it’s no surprise that South by Southwest asked them to speak on the topic “Adaptability in Fashion’s Changing Landscape” in Austin, Texas for the 2018 conference. Coincidentally, Austin is where Rachel Zoe got her first big break […]

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Over-40 Fashionista Renia Jazdzyk Knows How To Layer

Over-40 Fashionista Spotlight Renia Jazdzyk of Ven’s Wife Style This Fashionista Spotlight is brought to you by Inside Out Style. Have you ever found yourself wondering if you had anything in common with a woman from across the pond? I know, me too! The truth is that fashion has the power to unite women around […]

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Madison Reed Celebrates REAL Women Over 50

SheSpark first “met” Madison Reed, a prestige hair color brand, at a midlife blogging conference in Las Vegas in 2016.  What happened in Vegas DID NOT stay in Vegas.  We’ve had our eye on this AMAZING company ever since. Madison Reed started with a simple mission: To create a luxurious hair color made with ingredients you can […]

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4 Highlighting Tips for the Over-40 Face

Easy highlighting tips that beat contouring any day by Audrey Stefanik (@cremescometrue) We’ve all seen the facial-highlighting and contouring maps.  With layers of dark and light makeup, you can minimize certain facial features and highlight others. But by following these maps, guess what else you’ll likely highlight:  WRINKLES. And that’s why I can’t with contouring. Instead of […]

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The Rise of Inconspicuous Consumption & Its Effect On Fashion

I recently learned about inconspicuous consumption (IC) on my new favorite NPR program “Hidden Brain” hosted by Shankar Vedantam.  The show, provocatively titled “Never Go To Vegas, and Other Unspoken Rules of Being an A-Lister,” was irresistible.   Who isn’t curious about how to penetrate that exclusive and often elusive status? The answer wasn’t what […]

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Videos: Modern Office Outfits for Women Over 40

Modern office outfits for women can be varied– and fashion magazines can share some risky advice when suggesting high-slit skirts and plunging necklines or sheer tops.  While there is no accounting for each employer’s dress code (it’s a good idea to ask if you’re not sure), the ideas from these over-40 YouTube stars are modern and speak to […]

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Drugstore Dupe: Revlon PhotoReady Instafix Highlighting Stick

  Who doesn’t love a “Drugstore Dupe?”  Benefit’s Watt’s Up Highlighter (available on Amazon) is an amazing highlighter, but at $30, it’s a little pricey.  A cheaper alternative at around $7 is Revlon’s PhotoReady Instafix Highlighting Stick (available on Amazon) in the color Gold Light.  Just look how similar they are in color! In the picture above, Revlon is swatched […]

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